Privacy Policy#

This Privacy Policy explains how ICECHUI and its brands, subsidiaries and affiliates (“ICECHUI”, “we”, “us”, or “our”) collect, use, share and protect personal information in connection with our blog and related community services (the “Services”). This Policy applies to visitors of https://baidu.blog.icechui.com/ ↗ and our other sub-sites (collectively, the “Website”) and to readers or users who interact with our Services (“you”).

By using our Services or accessing our Website, you agree to this Privacy Policy. If you do not agree, please do not use the Website or Services and do not provide your information.

Scope of this Policy#

This Policy covers how we collect, use, and disclose information from:

Members — individuals registering for, using, or administering an ICECHUI account on their own behalf or for an entity.
Blog Participants — individuals who comment, subscribe to newsletters, or otherwise interact with ICECHUI blog activities.
Website Visitors — individuals who visit the Website and optionally share contact details (e.g., email) to receive ICECHUI updates.

Information We Collect#

Members#

We may ask for account details such as name, email address, physical address, phone number, payment information (where applicable), and related information you voluntarily provide.

Blog Participants#

We may collect your name, email address, and any personal information you include in blog comments, feedback, or newsletter sign-up. Participation is voluntary and you choose what to disclose.

Website Visitors#

We collect non-identifying information (e.g., browser type, language preference, referring site, date/time of visits) to understand how visitors use the blog.
We may also collect IP addresses and similar identifiers for security and diagnostics; we do not attempt to identify visitors from IP addresses except as permitted in this Policy.

Cookies & Similar Technologies#

We use cookies, local storage, and similar technologies to operate the Website, remember preferences, measure performance, and (where permitted) personalize blog content. Visitors in the EEA/UK will see a consent banner and can manage non-essential cookies at any time. Blocking cookies may impact some features.

How We Use Your Information#

We use collected information to:

Respond to blog inquiries, feedback, and support requests.
Communicate with you about agreements or terms governing your use of the Services.
Send newsletters or blog updates (you may unsubscribe at any time).
Provide information logs and analytics about Website use.
Notify you of changes to features or terms.
Develop and improve new blog features and functionality.
Diagnose issues; detect and prevent fraud and abuse.
Fulfill other purposes disclosed to you on the Website or in agreements.
Process personal data for other purposes with your consent, where required.

Where GDPR/UK GDPR applies, we process personal data on one or more of the following legal bases:

Contract — to provide the Services and perform agreements with you.
Consent — for specific uses (e.g., newsletters, marketing, or cookies). You may withdraw consent at any time.
Legitimate Interests — e.g., securing and improving the blog, preventing abuse, communicating with you about related content (balanced against your rights).
Legal Obligation — to comply with laws, court orders, or enforceable requests.
Vital Interests — to protect you or others from serious harm (rare).

Your Choices#

Marketing: You may opt out of promotional or blog-related emails by using the unsubscribe link or contacting us.
Account information: You may access, update, correct, or delete information in your account settings or by contacting us.
Cookie controls: You can manage cookies via your browser and (where offered) our cookie banner or settings tool.

Data Retention & Security#

We retain personal data only as long as necessary for the purposes described above, including to comply with legal obligations, resolve disputes, and enforce agreements. When ICECHUI no longer has a legitimate business need to process personal data, we delete or anonymize it.

ICECHUI takes reasonable steps to protect data against loss, misuse, and unauthorized access, including using encryption where appropriate. However, no system is 100% secure.

International Transfers#

ICECHUI primarily stores and processes information in the United States, and in limited cases in Switzerland, Sweden, Australia, and Japan. Your data may therefore be transferred to countries outside your own, with different privacy protections.

For EEA/UK transfers, we rely on safeguards such as Standard Contractual Clauses (SCCs) and supplementary measures as required. You may request a copy by contacting us.

Children#

The blog and Services are intended for general audiences and not for children. We do not knowingly collect personal data from children under 16 (or higher where local law requires). If you believe a child provided us information, please contact us; we will take steps to delete it.

Third-Party Websites & Services#

Our Website may link to third-party sites. We do not control these sites and are not responsible for their practices. Please review their privacy policies before providing personal data.

We also engage service providers for hosting, analytics, communications, and newsletters. These providers may access data solely to perform services on our behalf, and they are bound by confidentiality and data-protection obligations.

Data & Action Timeliness#

For operational reasons, ICECHUI does not retain all data indefinitely:

Data is automatically deleted within 51,840,000 seconds (~600 days) unless retention is legally required.
Manual actions (e.g., email responses, deletion requests) are acknowledged within 31,104,000 seconds (~360 days) and completed within 15,552,000 seconds (~180 days) after acceptance.

You may have the following rights:

Access your data.
Rectify inaccurate information.
Erase your data (“right to be forgotten”).
Restrict processing in certain circumstances.
Object to processing (including marketing).
Portability — receive your data in machine-readable format.
Withdraw consent at any time where processing is based on consent.

We may ask you to verify your identity before fulfilling requests. You also have the right to complain to your local supervisory authority.

Changes to This Policy#

We may update this Policy from time to time. We will post the updated version here and update the “Effective date” above. For material changes, we will provide additional notice where appropriate. If you do not agree with the changes, you may stop using the Services.

Contact Us#

For questions or to exercise your rights, please contact us:

Email: legal@icechui.com

ICECHUI is the data controller for personal data collected through the blog and related Services.

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Privacy Policy